Information about Page Insights Data

When you use Facebook Products, including Pages, Facebook collects and uses the information described in Facebook's Data Policy under “What kinds of information do we collect?” Learn more about how we use cookies in the Facebook Cookies Policy.
For Pages, Facebook provides statistics and insights to Page admins that help them understand the types of actions people take on their Pages (“Page Insights”). We care about protecting your privacy, so we’ve designed Page Insights to show high-level trends without identifying details about you (please note that Page admins might be able to associate your profile picture with your Page Likes in Insights if you liked their Page and have set your Page Likes to public).

Information Used for Page Insights

When you visit or interact with a Page or its content, information such as the following may be collected and used to create Page Insights:
  • Viewing a Page, or a post or video from a Page
  • Following or unfollowing a Page
  • Liking or unliking a Page or post
  • Recommending a Page in a post or comment
  • Commenting on, sharing or reacting to a Page post (including the type of reaction)
  • Hiding a Page's post or reporting it as spam
  • Clicking a link to a Page from another Page on Facebook or from a website off Facebook
  • Hovering over a Page's name or profile picture to see a preview of the Page's content
  • Clicking on the website, phone number, Get Directions button or other button on a Page
  • Whether you're on a computer or mobile device while visiting or interacting with a Page or its content

Responsibility for Your Information Used to Create Page Insights

Page Insights provided for a Page may require the processing of personal data protected under the European General Data Protection Regulation (or “GDPR”). The GDPR will apply to the processing of this data where, for example, you live in an area where Facebook Ireland provides Facebook Products. Facebook Ireland and the Page admin may then be jointly responsible for your data collected in connection with a visit or interaction with a Page (including its content) to the extent it is processed for Page Insights. In this case, the following applies for processing under joint responsibility:
  • Facebook Ireland and the Page admin have entered into an agreement to set out their responsibilities under the GDPR.
  • Facebook Ireland and the Page admin have agreed that Facebook is primarily responsible for providing you with information about the joint processing and for enabling you to exercise your rights under GDPR. Under GDPR, you have the right to access, rectify, port, delete and object to and restrict processing of, your data. Learn more about these rights in your Facebook settings.
  • Facebook Ireland and the Page admin have agreed that the Irish Data Protection Commission is the lead supervisory authority responsible for overseeing the joint processing. You have the right to lodge a complaint with the Irish Data Protection Commission (please see, or your local supervisory authority.